Because it is going to be a home party, you will pay a little more for the wine than you would if it was sold at the supermarket or even a winery. The Traveling Vineyard company will have to make a profit when they purchase the wine (as they have people who travel all over the world...), then the "wine consultant" gets their cut. It is basically a three tiered program. Winery - Company - Consultant. It could be more if there is a Head Consultant who gathers eager and potential "wine consultants" so she or he can win that Merlot colored Cadillac. I am kidding about the Cadillac - - I think.
The guests attending these parties will not have an opportunity to purchase most of these wines at a store front at a lower price because the "Traveling Vineyard" has contracted small wineries to put the Traveling Vineyard label on the wines.
As per the Traveling Vineyard website:
The company sources its wine from the world’s most renowned wineries in France, Italy, Australia, Chile and California, specializing in boutique vineyards that produce fewer than 4,000 cases of wine annually. 95% of Traveling Vineyard wines are unavailable at wine stores and are exclusively sold to Traveling Vineyard customers.
Exlusively doesn't always mean that it is better. It can also mean "controlled." This can be a disadvantage as the customer will be locked into the TV price and their inventory. Speaking for myself, part of the fun of collecting is reading about a wine you found on a bargain shelf or one you have been storing in your cellar and it now appears in magazines such as the Wine Spectator and Wine Enthusiast or the chance of winning awards. It will be highly doubtful that a magazine like the WS will give points to a wine that you can only buy through a party let alone will it ever be judged in a wine tasting.
One advantage I see is that the wine is guaranteed, so if you happen to get a bottle of "flawed" wine, and assuming that the "wine consultant" understands the flaw, you are guaranteed of getting 100% money back. Another advantage is the "wine consultant" will help the party attendee take the guess out of what wine to serve at certain dinners, etc. But that can be a disadvantage if the customer decides that they never want to buy another wine from any other place, only the Traveling Vineyard. Then sadly that Traveling Vineyard wine consumer will never have the experience of trying other wines outside of what the Traveling Vineyard decides to sell them. Also the Traveling Wine consumer may take on the facade of being a wine expert and if they are ever in a group of "real" collectors and wine afficianados, they will feel very out of place as their only knowledge will be what the Traveling Vineyards sells and tells them.
So speaking for myself, as a professional retailer, I think this is a great idea - congrats to the Traveling Vineyard. I would much rather go to a wine party where I can sample the goods, then to a party that wants to sell me plastic boxes to keep the freshness in - - but as a savvy wine consumer, I am cautious.
I've always wondered: Who was taking care of the liquor resale licenses? Most states do not allow stores or individuals to sell alcohol in homes, as well as each individual "consultant" would have to fill out tedious paperwork including credit, financials, criminal and many states ask individuals to be bonded, as well as not crossing state lines. Several states also ask "resalers" to collect their taxes.