A New and Award-Winning Look for Basel Cellars

Basel Cellars Estate Winery, which was named by Sunset Magazine as "The 2005 Wine Destination of the Year", still has their ultra-premium wines, fine accoutrements and still located in the ever-spectacular 9600 sq. ft. subterranean structure that was modeled after the famous Chateau Mouton Rothschild in the Pauillac appellation of Bordeaux, but it's their website that has the new look.

Bob Silver, Senior Vice President and General Manager, from the PR agency of MWW Group, recently shared with me that their creative services team, led by director Rich Patterson, won a Platinum Hermes Award for its innovation redesign of the Basel Cellars web site. The Hermes Creative Awards are an international competition for creative professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

Basel Cellars enlisted the MWW Group - Seattle, last year to help them revise their web site. The winery wanted to reflect their position as a superior destination in Walla Walla. Working closely with Basel Cellars to understand their brand and objectives, Patterson and his team developed a streamlined and sophisticated site inspired by Basel Cellars labels and vineyard and upgraded the shopping capabilities. The new site now offers visitors from around the world to experience Basel Cellars from the convenience of their personal computers.

The MWW Group is one of the nation's top 10 public relations agencies. In addition to Basel Cellars, the MWW Group has worked with a number of wineries in Washington State and was recently retained by the Washington Wine Commission to promote the region’s wines throughout the United States.