|Children of the Concords|
In the mean time, I think producers and writers of commercials really need to do their homework about what they are trying to sell. Sure - possibly about 2% of the viewing public may see flaws in what the commercials are spewing. The example of one I just caught recently was a commercial about grape juice.
First of all, Welch's grape products are trying to sell some juice. In their new advertising campaign, "Just Hangin,'" they are promoting heart healthy juice featuring a bunch (literally) of talking grapes. No problem there. Welch's has been stomping grapes since 1869. In fact, back in the 1960-70's in the Walla Walla Valley, we grew Concord grapes that were contracted with Welch's. This age old juice company is also trying to cash in on the heart health benefits of their grape juice by making comparisons with red wine as per the Mayo Clinic.
Absolutely, if I was a part of their advertising team, I would do the same comparisons. But really - - when you have a bunch of grapes having a conversation, like a bunch of Concord grapes talking to a bunch of Merlot grapes, you really should use an authentic bunch of Merlot grapes and not a bunch of Thompson Seedless Red grapes. In fact, I am not even sure if the so-called "Merlot" are even real grapes. The pedicels (stalk) looked a little plastic, to me. Shame on you Welch's. You thought you could get that past a bunch of wine geeks?
Oh well, at least these talking grapes are an improvement from those commercials that use to feature those obnoxious and coquettish "Children of the Corn" or in Welch's case, "Children of the Concords."