Thursday, September 11, 2008

The Honor Roll at L'Ecole Nº 41

In today’s wine industry, marketing professionals are advising wine businesses, from wine making to wine retailing, about the importance of branding. What is branding? “Branding” is collection of images and ideas, such as name, logo, slogan, and design that convey the essence of a company, product or service. Brand recognition is nothing new for L'Ecole Nº 41, as they have been "branding" premium, handcrafted wines in the Walla Walla Valley since 1983. In fact, their recognized brand, based on their historic Frenchtown School, has evolved to another brand, their hearty table blend with a name that reminds us to take a break, "Recess Red." And speaking of recess and school, if you never made the honor roll back in school, L’Ecole No 41 is going to give you a second chance.

Brooke Williams, L'Ecole's Tasting Room Manager just told me about their new "Honor Roll." This cleverly named event is where you can experience a one-of-a-kind private tasting in the cellar of their historic Frenchtown Schoolhouse. At the event you will taste a combination of five wines including new releases, limited production, library and/or reserve wines that will be showcased exclusively to Honor Roll attendees. And while you're enjoying the fruits of being a "wine achiever," you will also receive an informative tour of the production facilities and the beautiful grounds. What a great way to enjoy a leisurely Friday afternoon!

To secure your place on the "Honor Roll" is $25 per person, but Brooke says if you are one of the Vins de L'Ecole wine club members, this event is only $10! Honor Roll Friday's will be held April through November, @ 2pm-3pm (Excluding 4/4 & 5/2). Of course, reservations are required. And if you want to make the Honor Roll, it's limited to 15 people, so I would call Brooke at 509-525-0940 or Email her ASAP! Don't let someone else take your place on the L'Ecole Honor Roll!

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