Thursday, October 29, 2009

WBC-or-Bust: Road to Walla Walla

In conjunction with the third annual North American Wine Bloggers Conference (WBC), will provide 12 citizen wine writers the opportunity to catch a ride across Washington wine country. is an online community for the growing wine industry, where both popular wine bloggers and businesses come together to connect and share information on wine.

In eight months, hundreds of wine bloggers will converge on Walla Walla for the WBC to sip, sample and see what the Washington wine industry has to offer—while sharing their experiences online. The three-day event—taking place June 25-27, 2010—will attract over 250 wine bloggers as well as industry professionals from all over the country.

For many of the WBC attendees, this will be their first opportunity to visit Walla Walla, or even Washington State. As a way to provide a complete Washington wine experience, created the WBC-or-BUST: Road to Walla Walla campaign, which provides 12 lucky wine bloggers all-expenses paid travel between Seattle and Walla Walla.

“Washington is a premier wine region and a road trip just sounded like a fun way to get visiting bloggers where they needed to go, while sharing a broader Washington experience including it’s wine, food, and landscape,” says Marcus Pape, founder

Starting in Seattle and traveling by way of several key wine regions, bloggers will be wined, dined, and educated for three days and two nights as they make their way to the conference. Along for the ride will be a video crew, a few key wine media professionals, and several local industry icons providing some quality Q&A and regional flavor sharing. All provided to these visiting bloggers at no cost for simply doing what they do best – blogging.

“The WBC-or-BUST campaign is a terrific primer for next year’s conference,” said Ryan Pennington, Senior Communications Manager Washington Wine Commission. “Winning bloggers will experience the true breadth and diversity of our industry first hand, arriving in Walla Walla with a truly unique understanding of what Washington wine is all about.”

For more information on the WBC-or-Bust: Road to Walla Walla campaign and how to qualify or get involved, contact WBC-or-BUST! If I didn't already live here or was an WBC Event Sponsor, I would sign up to catch a ride. This is going to be a very cool experience!

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